Terms of Service
1. Agreement to terms
These Terms of Service govern your access to and use of AlwaysOn Booking ("we", "us", "our"), operating at alwaysonbooking.co.uk. By signing up or continuing to use the service, you agree to these Terms.
2. Our services
AlwaysOn Booking provides a done-for-you communication and booking automation service for UK tradespeople and small businesses, including:
- Missed call text-back - automatic SMS response to unanswered calls
- Emergency vs quote triage - sorting urgent calls from standard enquiries
- Centralised messaging - unified inbox for SMS, Google Business, and Facebook messages
- Automated booking links - appointment booking via link or your existing booking system
- Reminders and confirmations - automated SMS reminders to reduce no-shows
- Google review requests - automated post-job review outreach
- WhatsApp inbox (optional add-on) - customer replies via WhatsApp instead of SMS
- Website + Google front door (optional add-on) - simple website built from your reviews and photos, connected to Google Business
Pricing varies by package. Current plans are listed at alwaysonbooking.co.uk. All fees are confirmed in writing before onboarding begins.
3. Subscription and payment
The setup fee of £199 is payable before onboarding begins. The monthly subscription of £197 is billed in advance on a recurring basis from activation.
All fees are in pounds sterling (GBP). Invoices will be issued for all charges.
If payment is not received within 7 days of the due date, we reserve the right to suspend your service.
We will give you at least 30 days' written notice of any changes to our subscription fee.
The setup fee is non-refundable once onboarding has commenced. Monthly fees are non-refundable for the current billing period.
4. SMS communications
By using our service, you agree that:
- SMS messages will be sent to your customers as part of the services described above
- You are responsible for ensuring customers are informed they may receive these messages
- All recipients have the right to opt out at any time by replying STOP
- You must not use messaging features to send unsolicited marketing without appropriate consent
- You remain responsible for compliance with UK PECR and UK GDPR for communications sent to your customers
5. Client obligations
You agree to:
- Provide accurate information during onboarding and keep it updated
- Use the platform in compliance with all applicable UK laws and regulations
- Maintain appropriate privacy notices and consent processes with your own customers
- Keep your login credentials secure
- Not use the service for any purpose other than managing communications for your business
6. Acceptable use
You must not use AlwaysOn Booking to:
- Send spam, unsolicited marketing, or misleading communications
- Violate any applicable law or regulation
- Harass, threaten, or harm any individual
- Attempt to gain unauthorised access to our systems
- Resell or sublicense access to the platform without our written consent
7. Intellectual property
All intellectual property in the AlwaysOn Booking brand, website, and service configurations created by us remains our property. You retain ownership of your own business data.
We grant you a non-exclusive, non-transferable licence to use the service for the duration of your subscription.
8. Limitation of liability
To the maximum extent permitted by UK law, AlwaysOn Booking shall not be liable for any indirect, incidental, special, or consequential loss or damage arising from your use of the service, including loss of profit or reputational damage.
Our total liability shall not exceed the total fees paid by you in the three months preceding the claim.
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.
9. Termination
Cancel at any time by giving 30 days' written notice to lee@alwaysonbooking.co.uk. Access continues until the end of the current billing period.
We may suspend or terminate your account immediately for material breach of these Terms, non-payment, or legal risk. We may terminate for convenience with 30 days' notice.
Upon termination, access ceases and data will be handled in accordance with our Privacy Policy.
10. Governing law
These Terms are governed by the laws of England and Wales. Any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.
11. Changes to these terms
We will notify you of material changes by email at least 14 days before they take effect. Continued use constitutes acceptance.